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Surveys enable structured collection of critical information from external parties as part of your business workflows. Instead of untracked back-and-forth communications, surveys provide a consistent, auditable way to gather required data, approvals, or feedback from recipients.

How Surveys Work in Workflows

Surveys are created and linked to a workflow stage for organizational context, then sent manually to recipients each time information needs to be collected. Each send requires filling out delivery details — including expiration date, due date, reminder date, email subject, instructions, and recipients — before the survey is dispatched.

Business Use Cases

Collect vendor certifications, insurance documents, and compliance information during the onboarding process.Example Survey Questions:
  • Upload current insurance certificates
  • Confirm SOC 2 Type II compliance status
  • Provide W-9 tax documentation
  • Select preferred payment terms
Gather customer feedback at key touchpoints to improve service delivery and identify improvement opportunities.Example Survey Questions:
  • Rate your satisfaction with the project delivery (1-5 scale)
  • What aspects of our service exceeded expectations?
  • Would you recommend our services to others?
  • Upload any supporting documentation
Streamline 360-degree feedback collection from managers, peers, and direct reports.Example Survey Questions:
  • Rate communication effectiveness (Multiple Choice)
  • Describe key accomplishments this quarter
  • Identify areas for professional development
  • Set goals for the next review period
Collect security questionnaires and compliance documentation from third-party vendors.Example Survey Questions:
  • Confirm data encryption standards
  • Upload penetration testing results
  • Describe incident response procedures
  • Provide security certification details
Gather project status updates from team members or external contractors.Example Survey Questions:
  • Current project completion percentage
  • Identify any blocking issues
  • Upload project deliverables
  • Estimated completion date

Adding Surveys to Your Layout

Before configuring surveys, you need to add the Survey component to your record layout:
  1. Click Record Details Layout under User Interface in your app menu.
  2. In the layout builder, go to the Components tab
  3. Find and drag the Surveys component to your desired section
  4. The page automatically saves your layout changes
The Survey component must be added to your layout before you can configure and use surveys in your workflows. For detailed information about layout management, see the Layout Builder documentation.

Survey Setup Process

Create a Survey

  1. Click Surveys under Workflows and processes in your app menu.
  2. Click Create New.
  3. If you already have surveys, choose whether to start from an existing survey. Otherwise, continue with Create New.
  4. Add the following details:
    • Survey Title: Clear identifier for internal tracking
    • Stage: Link the survey to a specific workflow stage for organizational context
    • Description: Internal context about survey purpose and expected outcomes
    • Email Username: Display name for survey sender
    • Friendly Name: Organization or department name
    • Email Content Title: Subject line for survey invitation
    • Custom Button Text: Call-to-action button label
  5. Click Next and continue to the Survey Builder.
The preview automatically updates as changes are made in the fields.

Survey Builder

Create multi-page surveys with various question types to gather comprehensive information:

Page Management

  • Add Page: Click Add Page and enter the page name and description
  • Edit Page Details: Click the Edit (pencil) icon next to the current page name to update the page name, description, or page ordering after a page is added

Question Types Available

Question TypeBest Use CaseExample
Multiple ChoiceMulti-select; respondents can choose all that apply”Select all services you use”
Short AnswerBrief text responses”Project name”
Yes/NoBinary decisions”Are you satisfied with the service?”
Date/TimeScheduling and deadlines”When did the incident occur?”
Upload FileDocument collection”Upload your insurance certificate”
Multiple Choice DropdownLong option lists”Select your country”
File Upload Limits: The Upload File question type supports files up to 250MB per file. Uploaded files are saved as attachments to the survey response record.

Question Configuration

  • Required/Optional: Control data collection requirements
  • Helper Text: Provide additional context or instructions
  • Question Numbering and Placement: Maintain logical flow with question numbering. To move a question to a different position on the current page or to a new page, use Move Question.
When you are finished creating your survey, click Preview, then click Activate. If you need to edit a survey, return to the Surveys page. Click the More icon and Edit.

Sending a Survey

Surveys are always sent manually. Each time you send a survey, you will fill out the delivery details before dispatching it to recipients.
  1. Add the Surveys component to your Record Details Layout.
  2. Open any record.
  3. Click Send in the Survey component.
  4. Add the expiration day, due date, and reminder date.
  5. Add an Email Subject.
  6. Enter instructions for your recipients.
  7. Add attachments (if desired).
  8. Add your recipients. You can either choose a user or group in your Elementum org, or type an email address and click Add.
  9. Click Send.

Response Management

  1. Open a record.
  2. In the Survey component, click the More icon.
  3. Select View Results.
Results are scoped to the specific send batch associated with that record. For example, if you send a survey to 5 recipients in one batch and then send the same survey to 3 recipients in a second batch, opening the results from a record in the first batch will show only the responses from those 5 recipients — not the responses from the second batch.

Real-time Tracking

Monitor survey completion status and identify non-responders for follow-up communications.

Completion Analytics

  • Sent: Total number of survey invitations sent
  • Not Started: Recipients who have not started the survey
  • In Progress: Recipients who started but have not submitted
  • Completed: Recipients who submitted the survey
  • Responses by User: View responses grouped by recipient
  • Responses by Question: View answers grouped by question

Data Integration

Survey responses automatically populate workflow data, enabling immediate processing and decision-making.

Export Options

Export survey results in various formats for analysis, reporting, or integration with external systems.

Data Aggregation and Analysis

Survey responses can be accessed through:
  • Individual Response View: Review each survey submission separately on the workflow record
  • Response-Based Automations: Trigger workflow actions when a survey response is received
Automating on Survey ResponseWhen a survey response is received, you can configure an automation using the “Survey Complete” trigger. This enables:
  • Workflow progression based on survey responses
  • Conditional logic that adapts to different answer combinations
  • Integration with approval processes and notifications
  • Data validation and quality checks
For detailed configuration instructions and examples, see the Survey trigger in the Automation Triggers Reference.
What to do after a survey response is received?Once your Survey Complete automation fires, you can:
  • Update the record with survey response data using automation actions
  • Create new elements and populate them with survey data, then link them to the original record
  • Route workflows based on survey responses (e.g., escalate negative feedback)
  • Generate reports or notifications based on the collected data

Storing Survey Responses in an Element

For structured, queryable storage of survey responses, create a dedicated Element and an automation that writes a new record each time a response is received. This makes response data available for reporting, further automation, and cross-record analysis.

Step 1: Create a Response Element

Create a new Element with fields that correspond to each question in your survey.
  1. In your app, click Elements and then Create New Element.
  2. Name the element to reflect its purpose (e.g., Survey Responses — Vendor Onboarding).
  3. Add a field for each survey question, matching the field type to the question type:
Survey Question TypeRecommended Field Type
Short AnswerText
Multiple ChoiceMulti-select or Text
Yes/NoBoolean
Date/TimeDate/Time
Upload FileAttachment
Multiple Choice DropdownDropdown or Text
  1. Add a Relationship field to link each response record back to the originating workflow record.
  2. Save the Element.

Step 2: Create the Automation

Create an automation that fires when a survey response is received and writes the response data into the Element.
  1. In your app, click Automations and then Create New Automation.
  2. Set the trigger to Survey and select the survey you want to capture responses from.
  3. Add a Create Record action:
    • Select your response Element as the target.
    • Map each survey response field to the corresponding Element field.
  4. Add a Relate Records action to link the newly created response record to the original workflow record.
  5. Save and activate the automation.
The Survey trigger makes all survey response fields available as variables for use in the Create Record action. Map these variables directly to your Element fields when configuring the action.
Once active, every submitted survey response will automatically generate a new record in your response Element, with all answers captured as structured field data and linked back to the originating record.

Best Practices

  • Keep surveys concise: Target 5-10 questions maximum for optimal completion rates
  • Use clear language: Avoid jargon and technical terms
  • Logical flow: Order questions from general to specific
  • Mobile-friendly: Ensure surveys work well on all devices

Troubleshooting Common Issues

  • Review email subject lines: Make them compelling and clear
  • Check timing: Avoid busy periods or holidays
  • Simplify questions: Reduce complexity and cognitive load
  • Add reminders: Configure automatic follow-up messages
  • Mobile compatibility: Test surveys on various devices
  • File upload limits: Ensure file size limits (250MB maximum per file) are clearly communicated to respondents in your survey instructions
  • Browser compatibility: Test across different browsers and versions
  • Question clarity: Use beta testing to identify confusing questions
  • Response validation: Implement appropriate validation rules
  • Duplicate prevention: Configure settings to prevent multiple submissions